In the past decade, more and more people have been laid off, layoffs, or tired of their company's work and started their journey as small business owners. Unfortunately, most new small business owners do not consider their marketing plans or strategies. Small Business Marketing There are many marketing concepts to consider and plan, but here is our list of top 10 marketing concepts for small business marketing.
Marketing Concept #1: Consistency
Consistency is the number one marketing concept for small business marketing because it is excluded from marketing concepts of many companies. I have worked with a large number of large and small clients who are extremely inconsistent in all areas of their marketing. Consistency helps reduce marketing costs and increase branding.
Marketing Concept #2: Planning
Once a small business owner decides to be consistent with his marketing, planning becomes the next major concept. In this regard, planning is the most important part of small business marketing or any level of marketing, and many owners, marketing managers, and even CMOs are planning poorly. Spend time planning your marketing strategies, budgets and other concepts to ensure success.
Marketing Concept #3: Strategy
Strategy follows the plan because your strategy is the foundation of other marketing activities. In the planning process, you must formulate strategies: who you aim at, how to target them, and how to make them customers.
Marketing Concept #4: Target Market
The target market is another key concept for small business marketing. Accurately defining your target audience allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make other marketing concepts easier to implement successfully.
Marketing Concept #5: Budget
Although it is ranked No. 5, the budget is very important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small business owners lack extensive experience in marketing, so their budgets often end up deviating. The most important part of this marketing concept is the actual establishment of a marketing budget. From there, you can worry about how to allocate your available funds.
Marketing Concept #6: Marketing Mix
Marketing mixes are often defined as products, pricing, locations, and promotions. As a small business owner, you must specifically decide on your product (or service), the right price, where and how to distribute your product, and how to make everyone aware of you and your product.
Marketing Concept #7: Website
In today's market, companies of any size must have a website. When I saw outdated information about a company that owns a one-page site, I hate it. Customers, both businesses and consumers, search the web for 60% of the time before making any purchase decision. This marketing concept contains many additional components, but you must develop at least some small site and keep it updated.
Marketing Idea #8: Brand
Many small business owners have also ignored this concept. Small business marketing must be as focused on this marketing concept as large companies. Brands include pictures, logos, designs, layouts, components, and even the image of your company. The brand is how your customers see it (please focus on this word!) your product and company. Make sure that you pay special attention to what brand you are building at each step of planning and implementation.
Marketing Concept #9: Promotions and Advertising
Promotions and advertising are a very complex marketing concept but must consider any type of business and its products and services. Once you have participated in the previous eight marketing concepts, you must let your target market understand you and your products. Proper promotions and advertising will bring effective brand awareness and will definitely increase sales.
Marketing Concept #10: Customer Relationship Management (CRM)
The concept of customer relationship management has become a huge industry in the marketing community. There are many types of software and services that can help companies of any size handle customer relationship management. Since there is so much available, usually for a large sum of money, small business owners often see this concept as a concept that they are not big enough or have insufficient funds to implement. Don't be fooled by the large number of industries that evolved from this concept. Maintaining proper customer relationship management is essential for building loyal and consistent customers.
This list of marketing concepts should be examined, researched, planned and implemented, especially for small businesses, to achieve success. In addition, your marketing does not stop there. Each company is unique, and there will be other components that must be considered, but this list will launch any marketing plan.
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Orignal From: Ten Marketing Concepts of Small Business Marketing
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