Let's begin our conversation first and ask why? Why marketing? Why HR? Why finance? Why these or any other areas are important to the enterprise, whether it is a startup or a large organization.
Just to achieve basic and major profit business goals. Everyone needs real profits, which is why you start your own business. You need to attract people to understand and interact with your business by purchasing your products and/or services. You need to use CRM to ensure that these people become consumers and continue to use your products and/or services and repurchase, in addition to recommendations It gives to others. You need everyone in your company to profit from their time and work output.
You can't skip the role of marketing to choose a market segment, who to target, and what to position. And after market research has determined all this; the next step is to promote, price and distribute products in markets where there are markets.
After all these processes, the last thing mentioned in the previous paragraph is "where there is a market." The internet is the market! China, Britain, Germany, Nigeria; each is a market. The whole world is a market. Which market are you working for! ? Why do you want to go to another country?
Because smart people don't just want to make money, but to maximize their profits. One of the ways to expand your business and maximize your profits is to begin to bring your business to other countries and go international.
Domestic Marketing and International Marketing
If you come from the United States and you start your business in the United States, you are working in the domestic market. In other words, you are working in your internal market.
Domestic work has its advantages and disadvantages. The main advantage of working in the domestic market lies in your understanding of the country and the people. Your understanding of your department and how they think. Your understanding of common languages; joking ways and earnest ways; your understanding of culture, norms, and traditions. You can simply learn about the rules and regulations for any of your business and even know where to get the information. From this country is a huge advantage. Unless you start to go to other countries and are surprised by everything, you will never understand it.
The disadvantage of working only in the internal market; your business is affected by the country's political and economic conditions. This means that if there is a revolution, your business will be directly affected. But what if your company works in 2 or 3 other countries? At the macro level, your business will not be the same.
International Marketing? The only difference is that you conduct activities and businesses in more than one country, including the domestic market. This is the challenge and complexity of internationalization.
Once you go international, besides the differences in lifestyles, ways of thinking, and sense of humour, you begin to face cultural changes, differences in spoken language, norms, and traditions in different languages.
Most businessmen once decided to enter new markets in new countries, they either choose to find reliable partners in another country, or they invest a lot of money in market research, except in every country It is important to contact their opinion or ask them for any required information before taking any action.
We can conclude that these marketing tools are similar everywhere, and marketing concepts and principles are the same. What is the difference in the market? And your judgments and decisions. When you work in the country, you have a controllable area in your hands and you can decide how; your company characteristics, your product, its price, your promotions, distribution channels and research. However, you still have uncontrollable issues in the domestic market, such as: political and legal forces, competitive structure, and economic environment. Once you decide to work abroad, you will have more uncontrollable issues, such as political and legal forces, economic forces, competitiveness, technological levels, distribution structures, geography and infrastructure, and the cultural power of the country.
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Orignal From: Domestic and International Marketing
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