Marketing is not as simple as many people will make you believe. In order for your business to be effective, you need to understand how to promote your products in terms of products and services. This is a good marketing initiative to play with. Marketing initiatives are basically anything that is clearly defined as marketing activities. Simple, isn't it? It is basically any specific content in your marketing plan. So what kind of things are considered marketing initiatives? Here are a few examples to help you.
Marketing plans may be a theme for large companies. For example, a set of ads that repeatedly use specific characters or interesting situations may be considered marketing activities. However, this is certainly more common for large companies. This example is a Geiko commercial with cute talking songs. This move is to connect their auto insurance services and products with a confident person. Cuteness is an extra advantage. This is why many commercials use cute, cute characters such as babies and puppies.
Another example of a marketing initiative is to ruthlessly adopt some method. Sometimes you may want to focus on a marketing approach. For example, if you decide to implement e-mail marketing with great enthusiasm, then you can call it your e-mail marketing plan. You will outline a very specific plan. You will execute it. Concentrate your efforts on one initiative and ask for your in-depth understanding. If this is your only move, you better know what you are doing. In addition, if your initiative does not follow your wishes, you also need to develop a backup plan. Usually, when you put all the eggs in one basket, it is better to have more eggs!
Another marketing initiative you may cite is the massive transformation you are doing. If you are moving from traditional marketing to specialized internet use, this is a new marketing plan that you are implementing. Although not as specific as other examples, it is certainly something that directly affects your company's marketing. These types of initiatives are usually conducted in parallel with your existing marketing initiatives. With the takeover of new projects, old projects are gradually being eliminated.
Marketing plans can also be as simple as changing ideas. You can have a new marketing plan that simply changes the way you promote your company or, more specifically, the company you want to promote. The shift in positioning is a good example.
Marketing initiatives are a broad term and are often used. However, if you understand what it is, you will be able to act more effectively if you need it. Changing or implementing an initiative is an important part of promoting business development. So it's important that you understand what it means first.
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Orignal From: What is a marketing plan?
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