Definition
Marketing is generally considered to be the process of selling goods and services to end users. We can think this way because McDonald's promotes its Big Mac in such a way because we think we really need lunch. This shows the marketing mix of commercials, and is the element most people agree with marketing.
Society is often defined as the condition in which community members live together for the common good. Societies are not just individual members of the constituent groups, but collective sums. We are all members of a community and interact with other members of the community. So what is the impact of marketing on society?
The negative connotation of marketing - they let me do this
Since society came out from the economy of survival (I grew my own food, made my own clothes, and didn't need other people to help me ) Trade economies (I will grow some food to sell to you, if you sell some clothes to me), we are faced with selling our products and services to other people (oh, oh, now there are two people in my town For clothes, I better let people know why they want to buy my clothes.) Since the first point of sale, there have been criticisms of marketing; like fraudulent practices, high prices, insecure products and high-pressure sales - to name a few.
But many critics further claim that marketing creates false demand, promotes materialism, creates cultural pollution, and allows large companies to gain significant political power. All these arguments have a factual element. Those companies that are not ethical have had a devastating impact on society because moral enterprises must now strive to pass.
Good?
But it is difficult to deny that the positive influence of marketing on the society is good. Today, the technology wealth we have at our fingertips is directly related to the continuous decline in the prices of these products and the continued decline in the sales of computers, mobile phones, GPS navigation systems, digital cameras, and MP3 players. There are dozens of these types of products that are common today, but a few years ago it seemed to be a luxury for the rich. In fact, most people living below the poverty line in the United States live far better than the royal family 200 years ago - cars, heating and air conditioning, microwave ovens, cell phones, television sets and other equipment are now considered essential items. [19659003] More importantly, most large and medium-sized companies now have important charitable donations and services. These charitable donations and service projects donate a lot of money and time each year for organizations that have difficulties. These organizations are millions each year. Human life changes. Whether the company is out of a pure mindset or needs positive propaganda, the result is the same - the best people in society need help.
Do the Right Thing
The level of knowledge and education as a public is getting higher and higher, and their business level is higher than in the past. The common practice of worker abuse a century ago was not tolerated by society today. Today's corporate ethics policy drives the decisions of the board of directors and marketing departments so that end users (ie, us) benefit in many ways. Doing the right thing is a good policy because people want to do business with people they trust and respect. Companies that are exposed to fraudsters, fraudsters, or abusers are generally rejected in the market (Enron, anyone?).
The bottom line is that although marketing has a negative impact in society, there is a positive balance between it; and our job as a society is to use our purchases to reward good people, and by ignoring them in the market to punish unscrupulous companies . As we do this over and over, we let large companies realize that they only make money if they adhere to ethical policies and do the right things on a consistent basis. In this way, we can change the marketing strategies used to influence our decisions. This is an active factor that we can live as a society.
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Orignal From: Impact of Marketing on Society - Can We Really Make a Difference?
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