Many people often use the term "business-to-business (B2B) marketing," but most of them don't know exactly what it means. Online and offline B2B activities involve marketing services and goods that help other companies operate. Manufacturers, distributors, government and nonprofit institutions are the most common examples of the B2B market
Business to business marketers have five different concepts - marketing exchange concepts, production concept shifts, product concepts, marketing myopia and Sales concept
Turning potential customers into customers is an important goal of B2B marketing.Some B2B companies do earn some money from their customer base, but most of their capital is spun off from other businesses. The organization is a good example. Its operation usually depends on the individual's private donor. The organization also receives government funding or large amounts of money from the company. For this reason, a non-profit organization makes itself and its services or products not only to the public Attractive and attractive to other entrepreneurs.
Business to Business Marketing Divisions usually focus on relationship building and communication through marketing activities, nurturing potential customers during the sales cycle, and purchasing decisions are usually multi-step processes involving multiple people.Thus, the company uses marketing strategies to teach various players in the target group. Equipment, raw materials, processing services and supplies are sold to the market.Because B2B marketers only target other businesses, their market goals are significantly higher than B2C marketers.
B2B marketing is now one of the fastest growing marketing areas. New technologies bring more companies together; as a result, companies start to confront each other more fiercely. Technology also makes the world smaller. Therefore, sales and marketing professionals must understand and apply B2B marketing principles.
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Orignal From: Business-to-Business Marketing: Introduction
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