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For more than 25 years, Michael Lieberman used his statistical brush to define problems and initiated the process of linking producers, customers, and end users with marketers through information. This information is used to identify and define marketing opportunities and issues, and to understand marketing as a process. When starting a strategic decision, it is usually best to start from scratch: What do the customers want at the end of the process? This book is a collection of programs based on statistical methods and inferences. It is used to solve strategic marketing issues, define selection motives, predict project optimal prices, graphically guide marketing problems to be solved, and conduct marketing, research, and strategy consulting. industry.
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Orignal From: Multivariate Analysis of Strategic Decisions: Articles Collected by Market Statisticians
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