Price: [price_with_discount]
(as of [price_update_date] - Details)
[ad_1]
The 25th Anniversary Edition of "Marketing Classics" represents the pinnacle of the most important articles in the field. Each article has been selected for its contribution, and it has brought a new way of thinking to marketing theory and practice. In addition, 11 new articles have been added to special topics such as marketing ethics, global marketing strategy, service quality and technology dissemination. Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth, and Philip Kotler and other well-known marketing people have kept their attention to the article. The article is divided into four parts: "Marketing Philosophy"; "Buyer and Market Behavior"; "Market Strategy"; and "Competitive Marketing Plan".
[ad_2]
Orignal From: Marketing Classics: Choosing Influential Articles
No comments:
Post a Comment