Thursday, April 19, 2018

Four: Amazon, Apple, Facebook, and Google's Hidden DNA


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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Almost everyone thinks that almost everyone who knows how they got there is wrong.

For all the content of the four-team for the past two decades, no one has as much insight as Scott Galloway, and the degree of success is astonishing.

Galloway did not purchase the myths propagated by these companies, but raised some basic questions. How can the four people completely penetrate our lives and it is almost impossible to avoid (or resist)? Why does the stock market pardon their sins that could destroy other companies? When they compete to become the first multi-billion dollar company in the world, can anyone challenge them?

Galloway made him one of the most famous business professors in the world in the same disproportionate style. He deconstructed the four-person strategy that lurked under their glittering veneer. He showed how they manipulated our basic emotive needs since our ancestors lived in caves, and speed and scope that others could not match. And he reveals how to apply his promotion courses to his career or career.

Whether you want to compete with them, do business with them, or live in the world they dominate, you all need to know four people.

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