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Stop selling products - and begin to develop relationships with the right customers.
If you did not read any marketing methods that could help provide a competitive advantage, read these 10 articles. We have sorted out hundreds of articles in the archives of the Harvard Business Review and selected the most important articles to help you reshape your marketing by placing it and your customers in the business center.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and suggestions you need:
- find out what you need really
- create a product that can accomplish the work people need to do their jobs
- Bird's-eye view of your brand's strengths and weaknesses
- Excavate bigger market than China and India
- Provide excellent value for your B2B customers
- War between ending sales and marketing
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Orignal From: 10 articles of HBR must be read in strategic marketing (the article "Marketing Myopia" written by Theodore Levitt)
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