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This collection of articles edited by Brand Management Magazine discusses the complex relationship between consumers and luxury goods and the unique features of luxury brands. Covers the global segmentation of luxury consumers, the specificity of luxury goods management, the role of luxury brands in sustainable development, and key insights from the perspective of customers, Progress in the management of luxury brands, for upperclassmen It is indispensable as well as academics and people of insight.
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Orignal From: Research Progress in Luxury Brand Management
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