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"Link" is one of the most basic and most unknowable features of online life. Bringing together a large number of thinkers from industry and academia, the hyperlink society discusses a series of provocative questions about how hyperlinks organize behavior online. How do media producers' consideration of links change their working methods and how do these considerations affect how viewers consume news and entertainment? What is the role of economic and political factors in the creation of information producers? How does the link affect the scale and scope of the public domain in the digital age? Hyperlinks are "bridging" mechanisms that encourage people to transcend their personal beliefs and see it as a wider and more diverse world. Or do they simply strengthen existing bonds simply by encouraging people to ignore social and political views that conflict with their existing interests and beliefs?
This groundbreaking collection of articles is of interest to those who are now taken for granted, citizens of the e-commerce and digital media world
"This collection is for the evolving web-based media environment. The social, political, and economic impacts provided extensive and in-depth research. The Hyperlinked Society is an academic on the role of the Internet in modern society, especially the interaction between the Internet and other media systems in modern society. The discussion will be a very useful contribution."
--- Prof. Charles Steinfield, Professor and Head of Department of Information, Research and Media, Michigan State University
Joseph Turow is Professor Prof. Robert Lewis Shayon at Annenberg, University of Pennsylvania School attends. He was named Outstanding Scholar by the National Communication Association in 2010 and a member of the International Communication Association. He has authored 8 books, edited 5 books, and wrote more than 100 articles on the mass media industry. His books include Nicho's envy: Marketing Discrimination in the Digital Age and United States: Advertisers and the New Media World .
Lokman Tsui is a doctoral candidate at Annenberg School. Communications, University of Pennsylvania. His research interests focus on the new media and global communications
Cover image: The graphic of Radha Adamic depicts the structure of the links of American political blogs. The shape reflects the blog, and the color of the shape reflects the political tendency - red represents a conservative blog and blue represents a liberal blog.
digitalculturebooks is the publishing house of the University of Michigan Press and the University of Michigan Academic Press, dedicated to publishing innovations and exploring new media and their impact on social, cultural and academic exchanges. Visit the website www.digitalculture.org.
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Orignal From: Hyperlinked Society: Questioning the Relationship in the Digital Age
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