This is an absolute way to annoy many customers with your marketing, and I happened once again last weekend .
You have to checkout.
This usually boring clerk, with old-fashioned cigarette smoke or cheap men's cologne tattoos and a faint rancid smell, tells you this damage.
You hand over your credit card.
They handed you your receipt... Then WHAM.
"This is the 50% discount coupon for your next visit to our store... Thank you for shopping with us and wish you a nice day!" The clerk said smiling in some false way.
Are you kidding me?
It was like taking me to the beach and kicking sand in my face.
This is my purchase of a 50% discount coupon this time!
You just sm wat looked at me handing over my credit card and paying "too much" for these [1945900] these items, now you want me to feel warm and ambiguous about your company, and Because of bad coupons?
It's too late, buddy.
Now I'm angry because I think I just got the "full payment" fee when you know that you're fully aware that you're sitting at a killer where you can get there.
Seriously, how stupid a company is - especially a company with the same banana Republic, whose marketing department is the same size as a small country.
The people in the hemisphere know that the secret to maintaining customer satisfaction is... Make them happy !
The most critical time for customers is that they have already pulled out their wallets and are ready to allocate their hard-earned cash.
If you're cuckooing, make them feel no superstar...hey...hope to work hard five times to ensure that enough customers flow through your front door .
Here are some large dumb companies accused of being GUILTY: Old Navy, Babies R Us (these guys are pits), Michaels, Banana Republic, Barnes and Noble... This list is long and uncharacteristic.
Some advertisements in a certain place must spread the word to all these companies. The secret of developing a business is to let your customers buy again.
It's a pity that no one will mention this little marketing technique: more important than the motive for providing customers with a second return, ensuring that the purchase experience is so incredible for the first time that they will have to come back anyway - No Coupon .
This can promptly remind you to stop trying to simulate big companies with your marketing:
1) They have a bigger marketing budget than you.
2) Just because they are large and have a lot of money does not mean that they know their marketing activities.
3) It works well for a large company, but it is rarely effective for a small company.
4) They have the ability to run the company in red ink for a period of time for many years. Even if it is a month, you can't afford it.
A real breakthrough in your business will come from applying a marketing formula specifically developed for small business businesses - proven in multiple industries.
By implementing a proven, step-by-step marketing system (such as the client-side Stampede Ultimate Marketing Kit), you can turn customers into crazy fans, not just the power of a stupid old coupon - you will Will be above the so-called "big gun" head and shoulders.
In fact, the "big gun" is exploring with their marketing in the dark, probably more than you.
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Orignal From: How to truly irritate your customers (when you think you make them happy)
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