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"Measuring User Experience" is the first book on how to quantify user experience. Now in the second edition, the authors list new materials on how the latest technology makes it easier and more effective to collect more extensive data on the user experience.
As more UX and Web professionals need to use their design decisions to make stable and reliable data, the "Measurement User Experience" provides the quantitative analysis training required by these professionals. The second edition provides new indicators such as emotional engagement, personas, keystroke analysis, and net start scores. It also studied how new technologies from neuromarketing and online market research can improve user experience measurement, helping usability and user experience practitioners to provide business cases to stakeholders. The book also contains new research and updated examples, including tips for writing online survey questions, six new case studies, and examples using the latest version of Excel.
Learn what indicators to choose for each case, including behavior, physiology, emotions, aesthetics, gestures, oral and physical, and more professional indicators such as eye tracking and clickstream data
Find vendor-neutral tests , Learn how to measure the user experience of websites, digital products, and almost any other type of product or system.
Discover in-depth global case studies showing how organizations successfully use indicators and their disclosures.
Companion website www.measuringux.com includes articles, tools, spreadsheets, presentations and other resources to help you effectively measure user experience
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Orignal From: Measuring User Experience: Collecting, Analyzing, and Presenting Availability Metrics
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