Businessmen using Facebook for advertising campaigns have been looking for more and more ways to use this social networking site to promote their business. Facebook has nearly 1 billion users from all over the world. In addition to individuals, Facebook also acts as an information intermediary for celebrities and fans, businesses and customers, groups and members. Ads on Facebook are considered very effective, and people who try to use it report that their income has increased by 30%.
If you have been using Facebook to promote your business, then you may want to know if there are other ways to help you increase the number of page followers. A welcome notification, then, is that ads run on weekends are more effective than those flashed on weekdays. Interestingly, isn't it? If you want to know if this statement is true, please read on.
Myth: Weekend Advertising
As more and more people discover the benefits of using Facebook advertising, more and more research and research is underway to improve the results of these advertisements. One of these new ways is weekend advertising. The operation of weekend advertising is very simple: the number of Facebook users is higher on weekends, which allows business people to target more people and attract them to purchase from their websites.
Weekend advertising principles also apply to other social networking sites such as Twitter, Multiply and Tumblr. In fact, a website called tweetclock.net reported that the number of people logging into their Twitter accounts was 40% higher on weekends than on weekends. Researchers reflected this on Facebook.
Given this, weekend advertising is a fairly simple concept that small businesses can use to help improve their tracking on Facebook. However, there is another question. Is it really effective?
The Proof
A study conducted by social media analyst TBG Digital concluded that Facebook's advertisements on weekends are indeed more effective than those on weekdays. The research team studied the 6.6 billion impressions recorded in three months. Their study found that Saturday's advertising performance was the best, and it was the worst performance on Monday. The average of Saturday is 12% higher than the average of Monday.
TBG Digital's CTR is proportional to the CPC of an ad and the cost per impression. Ads with higher clickthrough rates are shown more frequently, while ads with lower clickthrough rates must have higher bids to appear as frequently as other dots. However, another way to increase clickthrough rates is to schedule their ad impressions within a few weeks of high potential customers.
Simon Mansell, CEO of TBG Digital, says the reason for this conclusion is that weekends are usually relaxed and leisure time. People who are out of school and in the office have time to catch up with their social media lives, so they may encounter one or two ads. Another reason is that people who use Facebook on weekends tend to focus on their news feeds because they visit Facebook during breaks. On weekends, they have more time to walk on the site and they tend to see ads and click on them.
As the author of this article, I personally investigated 100 Facebook friends and asked them the same questions. The 100 people are from at least five countries and each person's lifestyle is different from that of others. Surprisingly, only 26 individuals said that ads on weekdays are better for them. Some of the reasons for their caves are:
· Access via Facebook is through the office and school on weekdays
· Weekend is for family chores and spending some time
· Computer maintenance and repairs are usually on weekdays.
Other reporters stated that weekend advertisements are more suitable for them because they have more free time to spend on web pages and induce them to click on advertisements. In addition, the vast majority of people said they spend more time on Facebook than usual.
Ad campaigns
Of course, these studies do not ensure that you can ensure that your income is improved when applying weekend advertising theories. To take advantage of this principle, you must ensure that your advertising is compelling enough to attract the attention of the target audience. In addition, you can create unique advertising and deliver information in a simple and effective way.
If you manage fan pages for your business, post status updates, photos, and other content on weekend pages may entice users to visit your business page and learn more about your product. Having fans participate in a simple trivia issue can also help them reach your site.
Weekend advertisers were found to be more effective for businesses targeting children and adolescents. However, using your own unique creative brand, there is of course some determination. You can use this principle to turn your business into a business that everyone knows.
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Orignal From: Weekend Facebook Advertising: Really More Effective?
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