The article marketing site suffered a major blow during the update of Panda / Farmer in early 2011. The update searches low-quality content sites and degrades their rankings, sometimes manually. Its purpose is to eliminate low-quality content in search engine rankings and ensure searchers get the best search results.
The article marketing website received a lot of "concern" among many other content weight websites because individual users submitted many low quality articles. These articles are behind the high rankings of websites and they should have a higher ranking in search engine rankings. If you have searched for a niche theme and are disappointed with the results, then you know how much bad content there is and how much content is published in the top search engine results.
For those of us who have great content and submit it to the article directory, Google Update is a bit disappointing. But updating does not mean the end of article marketing. You can still use backlinks for article marketing sites. You just need to make sure that the content and directory meet certain criteria.
First, let's talk about the content. It has been said before, but now it is more important than ever - your content must be as unique as possible. If you use rotating content, it is no longer an option. Poor grammar and wrong wording caused by rotating content or using low quality writers will not happen again.
You not only need to ensure that your content is of the highest quality, but that any content you submit should be directly relevant to your site. Pay attention to topics that are popular with your website readers. Consider re-adjusting any video you create for your business, power point presentations or remote surveys. Use this content in a new form - articles - to ensure your audience is interested. This is also a good way to save content creation costs.
Once you have created high quality content and are ready to submit content - Choose your website wisely. For other blogs and websites, you should participate in the first article submission. Publishing backlinks published by visitors on high quality blogs will be more effective than other types of article submissions. Find a blog expert. Look at their recent posts to see if your content is suitable for their blog. Then determine if they have a guest release policy. If you don't see any clear guidelines - then ask! The worst they can say is "no."
Your next step should be to find a targeted article directory. Finding a niche directory instead of a universal directory may help you avoid some of the major directories being affected by recent Google updates.
By focusing on high quality content and wisely choosing a backlink submission site, you can overcome Google Panda updates and develop your backlink profile in the right way.
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Orignal From: Is article marketing dead? Backlinks in the post-panda world
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